The city of Linz, close to the border with the Czech Republic, is one of the most densely populated in the country. The presence of large steel processing sites (e.g. Voestalpine AG) has given it a reputation as an industrial and polluted city, but in recent years the city has been finding redemption with its cultural offerings, so much so that it was also the European Capital of Culture in 2009.
From a culinary point of view, it is interesting to note that Linzer Torte, considered to be the oldest known cake recipe in the world, was born here.
Also in Linz there is already a growing trend towards more quality consumption (as evidenced by the flourishing of some shops or restaurants, some markets and organic shops) but there is a large part of the population that has never had access to good, clean and fair food. The main objective of the resulting market is to achieve a greater understanding of the Slow Food movement in one of Austria’s capitals, inspiring new people interested in clean, good and fair food. For Linz, this would be a unique example, Slow Food Upper Austria wants to bring the appeal of artisanal and traditional food presented directly by the people who produce it. No one can tell the story of the product as authentically as the producers themselves.
The Earth Market will take place next to the most famous shopping street, Landstraße, on the first floor of a small shopping centre, the Linzerie, which will be renovated in 2021. This is a quality-oriented shopping centre and represents one of the few sustainable food sourcing opportunities in the area.
The owner of the Linzerie is Sparkasse Oberösterreich, the main sponsor of Slow Food in Upper Austria.
The proposal to hold a market on a monthly basis came about during the mapping of local producers carried out by Slow Food Austria during the Culinary Land Survey 2022, with the aim of creating portraits of Slow producers in the different regions. Since many excellent producers were identified in the vicinity of Linz, it was thought that it might make sense to propose a real market in the city.
There will be 16 exhibitors at the market, all of them Slow Food producers with organic certification from within 40 km of the city of Linz.