Iveco – the CNH Industrial brand that designs, manufactures and sells a broad range of light, medium and heavy commercial vehicles, both for road transportation and for off road uses – supports the Slow Food Foundation for Biodiversity and the Slow Food Presidia.
In its support of the Slow Food Foundation for Biodiversity, Iveco – the Italian manufacturer of industrial vehicles based in Turin (Italy) – has chosen to donate a Leoncino, a small lorry, ideal for transporting milk to the market in Addis Abeba, to the Karrayyu Herders’ Camel Milk Presidium in Ethiopia.
The keys have been delivered on Saturday 25 June, to the premises of the Labata Fantalle Organization (LaFO), an association that collaborates with the herders of the Presidium, in Metahara in the presence of Slow Food, Iveco and institutional representatives of the district.
“The Leoncino will be a huge help for the new camel’s milk market”, said Roba Fantalle Jilo, coordinator of LaFO. “The producers, thanks to the refrigerated truck, will be able to collect the camel’s milk straight from milking and transport it to the city to be sold. In fact the purpose of this Presidium is to improve the storing and transporting of the milk in order to help the indigenous Karrayyu population to preserve its ancient traditions.”
Daniela Ropolo, Sustainability Development Initiative Manager at CNH Industrial commented: “With the contribution to this project, which is part of the sustainability initiatives that the brand Iveco is pursuing with commitment and in line with those of Industrial CNH, Iveco aims to improve the problem of mobility in these countries, an issue that afflicts the African continent. Communities do not have the adequate means of transport to take their products to the closest market, but the use of a vehicle will guarantee the autonomy to bring production closer to consumption.”
The vehicle, with covered and refrigerated storage space to the sales points in Addis Abeba and other cities throughout the country.
“Tradition must go hand in hand with modernity,” said one of the community’s elders during the ceremony. “Traditionally we have always ridden camels and other animals, but from today we will also ride this Leoncino.”
The Ethiopian Karrayyu herders are coming to Cheese 2015, the international biennial event dedicated to milk in all its forms, held in Bra, Italy, which runs from Friday 18 September to Monday 21 September 2015.